A SHOGUN is not sustained by strength alone.
Behind power lies reason, conviction,
and those who move history through words rather than blades.
Naoe Kanetsugu was such a figure.
Not a frontline hero,
but a warrior who supported the SHOGUN structure from within,
leaving his mark through intellect and belief.
1. Who Was Naoe Kanetsugu?
Naoe Kanetsugu (1560–1620) was a senior retainer of the Uesugi clan,
active from the late Sengoku period into the early Edo era.
Serving under Uesugi Kagekatsu,
he was deeply involved in diplomacy, governance, and military affairs.
Unlike many warriors of his time,
Kanetsugu was entrusted with decisions that shaped the direction of the domain,
making him a unique presence among Sengoku-era samurai.
2. Naoe Kanetsugu and the SHOGUN Structure
Naoe Kanetsugu was not a shogun.
Yet he stood face-to-face with the very structure that defined SHOGUN authority.
A famous letter attributed to him—later known as the “Naoe Letter”—
symbolized resistance through reason rather than force.
It revealed a warrior who confronted power with principles,
questioning not strength itself,
but the legitimacy behind it.
If the SHOGUN represents command,
Kanetsugu represented reflection and resolve.
3. Armor and the Philosophy of Naoe Kanetsugu
Naoe Kanetsugu is best known for the “Ai” (Love) crest
displayed on the front of his helmet.
This was not mere decoration.
It embodied his belief that a warrior must carry conviction alongside strength.
His armor reflects a balance between battle readiness
and the expression of personal ideology,
making it inseparable from his identity.
4. Experience Naoe Kanetsugu’s Armor in Kyoto – SHOGUN STUDIO JAPAN
At SHOGUN STUDIO JAPAN,
you can experience armor inspired by Naoe Kanetsugu.
Through its symbolic design, including the “Ai” crest,
visitors can feel the presence of a warrior
who supported the SHOGUN structure through intellect and belief.
Combined with projection mapping,
this immersive experience in Kyoto offers a deeper understanding
of the warriors who shaped history from within.

5. Explore More SHOGUN-Related Articles
Discover articles featuring Naoe Kanetsugu and other warriors
connected to the SHOGUN theme.

