NEWS

ANNOUNCEMENT

• 2026.04.01

  SHOGUN Inc. Becomes Official Distributor of Marutake and Launches “SHOGUN ARMOR GUILD”

  Samurai Culture from Kyoto to the World

  SHOGUN Inc. Becomes Official Distributor of Marutake and Launches “SHOGUN ARMOR GUILD”

  SHOGUN Co., Ltd., a Kyoto-based company specializing in samurai cultural experiences, announced that it has become an official distributor of Japanese armor manufacturer Marutake as of April 1, 2026.

  Through this partnership, SHOGUN will begin selling authentic samurai armor and related items under its new brand “SHOGUN ARMOR GUILD.”

  The company will also continue expanding its samurai experience and filming services through its experience brand SHOGUN STUDIO JAPAN, combining cultural experiences with authentic samurai products to share the spirit of the samurai with the world.

  

  Growing Global Interest in Samurai Culture

  In recent years, Japanese culture has gained tremendous global attention, and samurai culture in particular has become one of the most iconic symbols of Japan.

  Driven by films, video games, and anime, international interest in samurai history and aesthetics continues to grow.

  As a result, experiences such as:

  Samurai experiencesWearing authentic samurai armorSamurai cultural tourism

  have rapidly gained popularity among international visitors to Japan.

  SHOGUN Co., Ltd. has been welcoming visitors from around the world through its samurai experience programs in Kyoto, where guests can wear armor, participate in cinematic samurai photoshoots, and immerse themselves in Japanese warrior culture.

  One of the most frequent requests from visitors has been:

  “Where can we buy real samurai armor?”

  This new partnership answers that demand.

  Launch of the Samurai Product BrandSHOGUN ARMOR GUILD

  To expand access to authentic samurai equipment, SHOGUN is launching a new product brand:

  SHOGUN ARMOR GUILD

  

  This brand will offer a range of samurai-related items, from authentic armor to cultural collectibles for enthusiasts around the world.

  Products will include:

  Authentic samurai armor (display and wearable models)Samurai equipment and accessoriesSamurai cultural itemsCollector-grade armorSamurai-themed products for international customers

  International shipping will also be available, allowing samurai culture to reach customers worldwide.

  Samurai Experience BrandSHOGUN STUDIO JAPAN

  Alongside product sales, SHOGUN operates its samurai experience and filming brand:

  SHOGUN STUDIO JAPAN

  Through this brand, visitors to Kyoto can enjoy immersive samurai-themed activities such as:

  Wearing authentic samurai armorSamurai cinematic photoshootsSamurai battle-style video productionsCultural samurai experiences in Kyoto

  By combining authentic experiences with authentic products, SHOGUN aims to create a new gateway for people around the world to connect with Japanese warrior culture.

  

  Future Vision

  Looking ahead, SHOGUN plans to expand:

  Global sales of samurai armor and cultural itemsSamurai cultural experiences for international visitorsJapanese cultural content for worldwide audiences

  From Kyoto to the world, SHOGUN aims to become a new global hub for samurai culture.

  Company Information

  SHOGUN Inc.
  Location: Kyoto, Japan
  Business: Samurai cultural experiences, cultural content production, samurai product sales

  Marutake
  Business: Manufacturing and sales of traditional Japanese armor
  A leading Japanese armor maker supplying armor for films, television, museums, and historical productions.

  Media Contact

  SHOGUN Inc.
  Email: info@shogun-inc.jp

• 2026.01.04

  [1% Donation] Report on Donation of 2025 Sales Proceeds

  

  We are pleased to announce that 1% of our sales from August 5, 2025 (our opening date) through December 5, 2025has been donated to UNICEF. The donated funds will be used to support UNICEF’s Emergency Relief Programs for Natural Disasters, helping those affected by crises around the world.

   

  Donation Recipient : Japan Committee for UNICEF
  (Public Interest Incorporated Foundation)

   

  This donation was made from our 2025 fiscal year sales. We would like to express our sincere gratitude to everyone for your continued support and cooperation. Although 1% may seem like a small contribution, we sincerely hope it will help provide clean water, medical supplies, blankets, and other essential aid to as many people as possible in countries affected by conflict and natural disasters.

   

  What is the “1% Donation”?

   

  The 1% Donation is an initiative by SHOGUN STUDIO JAPAN, a brand dedicated to sharing Japanese samurai culture with the world through a new and contemporary perspective. With the goal of fostering mutual respect, connection, and coexistence between people and society, we donate 1% of all product sales to support humanitarian efforts.

   

  SHOGUN STUDIO JAPAN
  January 4, 2026

• 2026.01.01

  Happy New Year 2026

  Happy New Year, everyone. Looking forward to another wonderful year with all of you. SHOGUN STUDIO JAPAN

• 2025.12.26

  NEW YEAR SALE 2026 – Up to 50% Off Samurai Experiences in Kyoto

  

  NEW YEAR SALE 2026 – Up to 50% Off Samurai Experiences in Kyoto

   

  January 4 – February 28, 2026

   

  From January 4 through February 28, 2026, SHOGUN STUDIO JAPAN will host its NEW YEAR SALE 2026, offering up to 50% off special seasonal pricing across four signature experience plans.

   

  ① STUDIO SHOOTING PLAN
  Professional indoor cinematic samurai experience

  Pricing (Tax Included)
  Adults
  S Rank: Regular ¥50,000 → Sale ¥35,000
  A Rank: Regular ¥20,000 → Sale ¥13,500
  Children
  S Rank: Regular ¥15,000 → Sale ¥8,000
  A Rank: Regular ¥10,000 → Sale ¥5,000 *50%OFF
  * Video option: +¥5,000

   

  ② ARASHIYAMA SHOOTING TOUR – LIGHT PLAN
  Samurai photography at iconic Kyoto locations
  Strike a cool samurai pose at Kyoto’s iconic landmarks!

  Pricing (Tax Included)
  1 Person: Regular ¥35,000 → Sale ¥25,000
  2 Persons: Regular ¥50,000 → Sale ¥35,000
  6 Persons: Regular ¥108,000 → Sale ¥70,000
  * Video option: +¥5,000

   

  ③ SHOGUN BATTLE SHOOTING PLAN
  Dynamic action photography inspired by samurai battle scenes

  Pricing (Tax Included)
  1 Person: Regular ¥40,000 → Sale ¥35,000
  2 Persons: Regular ¥60,000 → Sale ¥45,000
  6 Persons: Regular ¥114,000 → Sale ¥90,000
  * Video option: +¥10,000

   

  ④ CHOPSTICKS CRAFTING TOUR
  Samurai experience combined with traditional Japanese craftsmanship

  Pricing (Tax Included)
  1 Person: Regular ¥35,000 → Sale ¥30,000
  2 Persons: Regular ¥50,000 → Sale ¥40,000
  6 Persons: Regular ¥108,000 → Sale ¥80,000
  * Video option: +¥5,000

   

  No cool No Samurai. Make your memories legendary!

   

  And that’s not all!

   

  All guests who take part in an experience are eligible for a 【5% discount】 on in-store purchases！

• 2025.11.27

  Notice of Partial Plan Changes

  To ensure smoother service operations, we have made partial changes to our service plans effective November 27.Please rest assured that customers who have already made reservations will be accommodated under the same conditions or with suitable alternative options.If you are checking the service page, we kindly ask that you clear your browser cache before viewing it. Thank you for your understanding and cooperation.